XYXX Crew isn’t just another name in men’s apparel—it’s a movement redefining comfort and style for the modern man. Born from a vision to fill a gap in the Indian innerwear market, XYXX Crew stands tall as a premium men’s lifestyle brand focused on innovation, quality, and customer delight. The brand’s knack for using advanced fabrics like TENCEL™ Modal, Supima cotton, and bamboo cotton sets it apart, offering products that are softer, more breathable, and more colorful than traditional offerings. With a strong pan-India presence, a robust online footprint, and a reputation for quirky prints and bold designs, XYXX Crew has quickly become a favorite among young Indian men who refuse to compromise on comfort or style.

From Textile Roots to Trendsetting Threads: The XYXX Crew Story

Yogesh Kabra, a Surat native with a family legacy in textiles, didn’t set out to just make fabric—he wanted to build a brand people would use and love. Growing up surrounded by looms and conversations about cotton blends, Yogesh developed a deep understanding of quality and comfort early on. After honing his skills with an MBA and international experience, he returned to India and noticed a glaring gap: the men’s innerwear market was stuck in a rut, with little innovation and even less excitement.

In 2017, he launched XYXX Crew with a mission to shake things up. The company started humbly, bootstrapped with a modest investment and a small team in Surat, Gujarat. Yogesh’s vision paid off. XYXX Crew’s use of premium, breathable fabrics—especially MicroModal, which is three times softer and 50% more moisture absorbent than cotton—caught the attention of customers tired of the same old options. The brand’s bold colors, quirky prints, and attention to detail resonated with millennial men, propelling rapid growth.

Today, XYXX Crew boasts a team of over 200 employees and a presence in thousands of retail outlets across India, including major chains like Shoppers Stop and exclusive brand outlets in cities like Mumbai and Indore. The company consistently ranks among the top three in its categories on leading e-commerce platforms like Amazon, Flipkart, and Myntra. XYXX Crew’s growth milestones include winning awards for digital innovation, influencer marketing, and workplace excellence, and partnering with ace Indian cricketer KL Rahul as brand ambassador. With its headquarters in Surat and a growing national footprint, XYXX Crew is now a household name for men who want more from their wardrobe.

What’s in the XYXX Crew Wardrobe?

XYXX Crew’s product range is a playground for the modern man. The brand specializes in men’s innerwear, loungewear, and athleisure, with a focus on premium fabrics and fashion-forward designs. Popular categories include briefs, trunks, boxer briefs, vests, t-shirts, thermals, joggers, gym vests, pajamas, and even kids’ wear.

Flagship products like the IntelliSoft Modal Trunks and Pulse Off Duty Hoodie are customer favorites, known for their comfort, durability, and style. Price ranges are accessible, with innerwear packs starting around ₹438 for two pieces and premium items like hoodies and sweatpants typically priced between ₹1,199 and ₹1,499. The brand often offers combo deals, making it easy to stock up on essentials without breaking the bank.

Discounts and promotions are most common in the innerwear and athleisure categories, where shoppers can regularly find deals on multi-packs and seasonal favorites. XYXX Crew’s blend of affordability, quality, and style makes it a go-to for men who want to look good and feel comfortable every day.

Smart Shopping: XYXX Crew Savings and Promotions

Savvy shoppers know that timing is everything. XYXX Crew is known for its generous discounts during major shopping events like the end-of-season sale, festive seasons, and occasional flash sales. While the brand doesn’t have a formal loyalty program, it frequently rewards first-time buyers with welcome discounts and offers cashback on select platforms.

Typical discount percentages range from 10% to 50% off, with deeper cuts on combo packs and select categories like athleisure and innerwear. Special promotions often include free gifts (like caps) with higher-value purchases and extra discounts for bulk orders. Student or group discounts aren’t a standard feature, but the brand’s combo deals and cashback offers make it easy for everyone to save.

Navigating XYXX Crew: Shopping Tips and Policies

XYXX Crew makes returns and exchanges straightforward. The brand offers a risk-free return policy, with a 15-day window for innerwear and a 30-day window for outerwear, provided items are in their original condition with all tags and packaging intact. To initiate a return, customers need to share a photo of the product and invoice, and the brand arranges a pickup within seven days. Refunds or replacements are processed after quality checks, usually within 15 business days.

Coupon codes are easy to use—just enter them at checkout on the XYXX Crew website or select partner platforms. Some codes may have restrictions, such as minimum order values or limits on certain products, so always check the fine print. To maximize savings, combine coupon codes with ongoing sales and cashback offers, and keep an eye out for combo deals that offer extra value on multi-packs.

XYXX Crew FAQ: Your Questions Answered

Q Who founded XYXX Crew?
Ans Yogesh Kabra, a Surat-based entrepreneur with a background in textiles, founded XYXX Crew in 2017.

Q Where is XYXX Crew headquartered?
Ans The brand’s headquarters are in Surat, Gujarat, India.

Q What makes XYXX Crew different from other men’s apparel brands?
Ans XYXX Crew uses premium, innovative fabrics like TENCEL™ Modal and Supima cotton, offers bold designs, and focuses on comfort and affordability.

Q Does XYXX Crew have a global presence?
Ans While primarily focused on India, XYXX Crew products are available online and may ship internationally depending on the platform.

Q How big is the XYXX Crew team?
Ans The company employs over 200 people and has a strong retail and online presence across India.

Q What are XYXX Crew’s most popular products?
Ans Innerwear, loungewear, and athleisure—especially briefs, trunks, hoodies, and joggers—are customer favorites.

Q What is the typical price range for XYXX Crew products?
Ans Innerwear packs start around ₹438 for two pieces, while premium items like hoodies and sweatpants are usually priced between ₹1,199 and ₹1,499.

Q How do I use a coupon code on XYXX Crew?
Ans Enter the coupon code at checkout on the XYXX Crew website or partner platforms. Some codes may have restrictions, so check the terms.

Q What is XYXX Crew’s return policy?
Ans The brand offers a 15-day return window for innerwear and a 30-day window for outerwear, with items needing to be in original condition.

Q Can I return or exchange part of my order?
Ans Yes, partial returns or exchanges are possible by contacting customer support within the eligible timeframe.

Q Does XYXX Crew offer student or group discounts?
Ans While not standard, combo deals and cashback offers provide savings for bulk purchases.

Q Who is the brand ambassador for XYXX Crew?
Ans Ace Indian cricketer KL Rahul is the brand ambassador for XYXX Crew.