Libas


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Libas is the go-to Indian fashion brand for women who want to look effortlessly stylish without sacrificing comfort or breaking the bank. Think of Libas as your best friend who always knows what’s trending—offering everything from everyday kurtas to show-stopping lehengas, all designed for the real, busy, fabulous woman who juggles work, life, and the occasional brunch. Their collections blend traditional Indian craftsmanship with modern silhouettes, so you get clothes that feel both rooted and runway-ready. Shopping here means access to a wardrobe that works for the office, weddings, festivals, or just lounging at home—because why should your pajamas be any less chic than your party wear?

Brand History and Development

Libas started its journey in 1985, founded by Sunil Keshwani with a simple idea: make Indian ethnic wear accessible, fashionable, and fun. Over the years, the brand has grown from a single vision into a household name, now led by Sidhant Keshwani, who took the reins in 2013 and pushed Libas into the digital age. The company launched on major e-commerce platforms like Myntra and Flipkart in 2014, and by 2019, it had its own direct-to-consumer website, making shopping easier than ever.

Libas didn’t stop at online—it opened its first standalone store in 2021 and quickly expanded into multi-brand outlets and large-format stores across India. The brand also launched sub-labels like Libas Extra Love for plus-size fashion and Libas Art for premium, hand-embroidered occasion wear. In 2024, Libas even entered the kids’ market with Libas Kids, offering ethnic wear for girls aged 3 to 12.

Today, Libas operates 18 exclusive brand outlets and has a presence in over 500 large-format stores and multi-brand outlets nationwide. The company employs around 1,500 people and ships to international markets including the USA, UK, UAE, and Australia. Libas has collaborated with Bollywood celebrities for campaigns and named Sara Ali Khan as its brand ambassador in 2022. The brand’s philosophy centers on “Stories over Seasons”—focusing on personal style rather than fleeting trends, and comfort as much as appearance.

Libas has received industry recognition, including a Platinum Green Building rating and awards for customer engagement. In 2024, it secured its first external funding, marking a new chapter in its growth story. From a single store to a global fashion player, Libas has stayed true to its roots while constantly reinventing itself for the modern Indian woman.

Product Catalog Overview

Libas offers a wardrobe for every mood and moment. Their catalog is a treasure trove of Indian ethnic and fusion wear, with new styles dropping every week to keep your look fresh without the hassle of hunting through crowded markets.

  • Suits and Kurta Sets: Coordinated sets featuring kurtas, bottoms (palazzos, salwars, pants, skirts), and dupattas. You’ll find straight fits, Anarkalis, A-lines, and Angarkhas in fabrics like cotton, silk, georgette, velvet, and wool.
  • Kurtas: A vast range of designer kurtas in different lengths, sleeve styles, necklines, and prints. Mix and match with bottoms from their collection for a custom look.
  • Sarees and Lehengas: Traditional sarees and lehengas with a modern twist—perfect for weddings, festivals, or making a statement at parties.
  • Dresses and Co-ords: Indo-western dresses and coordinated sets that bridge the gap between ethnic and contemporary.
  • Loungewear: Chic, comfortable loungewear for those days when you want to relax without looking like you just rolled out of bed.
  • Plus Size: The “Extra Love by Libas” line offers signature designs in sizes 3XL to 6XL, so everyone can enjoy trendy ethnic wear.
  • Kids’ Wear: Libas Kids brings ethnic outfits for girls aged 3 to 12, including kurta sets, lehenga sets, sharara sets, and Anarkali suits.
  • Accessories: Statement pieces to complete your ensemble, from dupattas to jewelry.

Libas also has a Couture section for premium, custom-made ethnic and bridal wear, with expert tailors available to help you get the perfect fit. The brand’s design team drops 100-150 new styles every week, so there’s always something new to discover.

Savings and Discount Opportunities

Libas makes it easy to save while you shop, with frequent sales, loyalty perks, and smart strategies to stretch your fashion budget.

  • Regular Sales: Libas runs sitewide sales throughout the year, with discounts often reaching 60-70% off on ethnic wear, suits, kurtas, lehengas, and loungewear. Look out for special collections like the Winter Wedding Edit, where you might snag up to 75% off.
  • Best Times to Shop: The biggest discounts usually pop up during major shopping events—think Black Friday, End of Season Sale, and festive seasons like Diwali and Eid. These are the golden hours for bargain hunters.
  • Discount Patterns: Libas is known for stacking deals—sitewide discounts plus extra percentage off with coupon codes. For example, you might see “Buy 4 at Rs. 2199” deals or “Extra Rs. 500 off on orders above Rs. 2999”.
  • Coupon Codes: Always check for active coupon codes at checkout. Codes like LIBAS10 can give you an extra 10% off, and some deals require a minimum spend.
  • Loyalty Program: The Libas app offers a loyalty program with exclusive app-only offers, early access to sales, and rewards for repeat shoppers.
  • Payment Options: Split your payment with EMI options or use buy-now-pay-later services for more flexibility.
  • Student or Group Discounts: While Libas doesn’t advertise formal student discounts, group deals like “Buy 4 at Rs. 2199” make it a smart choice for friends or family shopping together.
  • Cashback: Some platforms offer cashback on Libas purchases—check cashback sites for the latest rates.

Shopping Tip: For the best deals, download the Libas app, sign up for their newsletter, and follow them on social media. New arrivals and flash sales often get announced here first.

Shopping Policies and Tips

Shopping at Libas is designed to be smooth, but a few insider tips can make your experience even better.

  • Returns and Exchanges: Libas offers a 14-day exchange and return window, so you can shop with confidence. Keep tags intact and save your invoice.
  • Shipping: Free shipping on all prepaid orders. Express delivery is available for select pin codes—check the app or website for details.
  • Payment Methods: Pay via UPI, credit/debit card, net banking, cash on delivery, or EMI. Choose what works for you.
  • Customization: The Couture section lets you customize your outfit with expert tailors on hand. Use their measurement guide for the perfect fit.
  • Order Tracking: Track your order in real time through the app or website. No more guessing when your package will arrive.
  • Customer Support: Reach out via phone or email if you hit a snag. Libas has a reputation for responsive service.
  • Authenticity: Shop directly from Libas.in or their app to avoid counterfeit products. Cross-check deals on coupon sites to confirm legitimacy.
  • Size Guide: Use the inclusive size guide to find your best fit, especially if you’re shopping online for the first time.

Pro Tip: If you’re eyeing something in the Couture section, don’t hesitate to ask for customization. A well-fitted outfit is always a win.

Frequently Asked Questions

  • What types of clothing does Libas sell?

    Libas specializes in Indian ethnic and fusion wear for women, including suits, kurtas, sarees, lehengas, dresses, loungewear, plus-size options, and kids’ ethnic wear.
  • Does Libas ship internationally?

    Yes, Libas delivers to several countries including the USA, UK, UAE, and Australia.
  • How often does Libas update its collection?

    New styles drop every week, with 100-150 fresh designs added regularly.
  • What is the return policy?

    You can exchange or return items within 14 days of delivery, provided tags are intact and you have the invoice.
  • Are there any loyalty programs?

    Yes, the Libas app offers a loyalty program with exclusive deals and early access to sales.
  • Does Libas offer cash on delivery?

    Yes, cash on delivery is available for most orders in India.
  • Can I track my order?

    Absolutely. Track your order in real time through the app or website using your order number.
  • Are there any student discounts?

    Libas doesn’t have a formal student discount, but group deals and regular sales make it affordable for students.
  • How do I use a coupon code?

    Enter the code at checkout in the “Coupon Code” or “Promo Code” field and click apply. Only one code per order.
  • What payment methods are accepted?

    UPI, credit/debit cards, net banking, cash on delivery, and EMI options are all available.
  • Does Libas have physical stores?

    Yes, Libas has exclusive brand outlets and a presence in large-format stores across India.
  • How do I contact customer support?

    Call +91 9899990772 or email care@libas.in during business hours.

Libas has built a reputation for blending tradition with trend, quality with quantity, and style with substance. Whether you’re dressing up for a wedding, refreshing your work wardrobe, or just upgrading your loungewear game, Libas delivers fashion that feels personal, practical, and perpetually in vogue.