Kushals got its start in 2006 when a jewelry-loving entrepreneur opened a boutique in Bangalore, Karnataka—the city still home to its main office. Today, Kushals runs more than 75 shops in 19 big Indian cities and has helped over 20 lakh customers find beautiful jewelry and fashion accessories. You’ll find everything from necklaces and earrings to bangles, bracelets, rings, jewelry sets, mangalsutras, maangtikas, toe rings, and trendy fashion accessories, all blending classic Indian style with fresh, modern looks.
What makes Kushals special? Their silver and fashion jewelry is both affordable and well-made, perfect for any event—work, parties, weddings, or just everyday wear. Customers keep coming back because Kushals offers friendly shopping online, keeps prices fair, and stands by their quality. With a big selection, regular sales, and easy returns, Kushals is a go-to spot for shoppers hunting for great deals on jewelry across India.
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Kushals, India’s largest and fastest-growing fashion and silver jewelry brand, has made a name for itself by blending traditional craftsmanship with contemporary style. With over 20 lakh satisfied customers and a presence in more than 75 stores across 19 major Indian cities, Kushals sets itself apart through an extensive collection designed for every occasion—work, party, bridal, and everyday wear. The brand’s intuitive online platform, Kushals.com, brings this experience to shoppers everywhere, offering a user-friendly interface and detailed product descriptions that make finding the perfect piece a breeze. What truly makes Kushals shine is its commitment to quality, affordability, and customer delight, making it a go-to destination for fashion-forward shoppers who want both style and value.
Founded in 2006 by a visionary entrepreneur with a passion for jewelry, Kushals started as a modest boutique in Bangalore but quickly caught the eye of fashion lovers with its unique designs and attention to detail. The founder’s dedication to blending traditional techniques with modern aesthetics helped the brand carve out a niche in India’s competitive jewelry market. Today, Kushals is headquartered in Bangalore, Karnataka, and boasts a team of 500 to 1,000 employees dedicated to crafting and curating exquisite jewelry collections.
As the brand expanded, it opened stores in key Indian cities such as Chennai, Hyderabad, Mysore, Coimbatore, Chandigarh, Kochi, Trivandrum, Ahmedabad, Mangalore, Vijayawada, Belgaum, Hubli, Vizag, Pune, Indore, Rajahmundry, and Guntur. Kushals also embraced the digital age, launching an omnichannel shopping experience that includes a dedicated website and mobile app, making it easy for customers to shop anytime, anywhere. Major milestones include surpassing 20 lakh customers, establishing a pan-India retail footprint, and consistently earning praise for its customer service and product quality. The brand’s vision remains focused on enriching every facet of a woman’s life with beautiful, accessible jewelry.
Kushals excels in offering a wide array of jewelry designed to suit every taste and occasion. Their most popular product categories include necklaces, earrings, bangles, bracelets, rings, jewelry sets, mangalsutras, maangtikas, toe rings, and fashion accessories. Bestsellers often feature traditional temple jewelry, oxidized silver, sterling silver, and trendy zircon or kundan pieces that add a touch of glamour to both ethnic and western outfits.
Flagship products include statement necklaces, intricate jhumkas, and versatile jewelry sets that are perfect for bridal, festive, or party wear. Typical price ranges are budget-friendly, with many items starting as low as ₹180 for accessories and ₹270 for silver jewelry, making high-quality fashion accessible to a broad audience. Categories like earrings, necklaces, and bangles frequently see the best discounts, especially during major sales events.
Kushals is known for making savings easy and exciting. Regular sales events, including festive and seasonal promotions, offer shoppers the chance to grab discounts of up to 60% on select items, with extra incentives for first-time buyers and special flat discounts on minimum spends. The brand often rolls out coupon codes for flat discounts (like ₹200 off on orders above ₹2,000) and percentage-based deals, especially on silver jewelry and accessories.
Shoppers can enjoy free shipping on orders above ₹499, and stacking offers is possible—combine coupon codes with ongoing sales for extra savings. While Kushals does not currently offer a formal loyalty program, its frequent promotions and customer-friendly policies keep bargain hunters coming back. Student and group discounts are not explicitly mentioned, but the brand’s regular deals make it a favorite among all age groups.
Kushals makes returns and exchanges straightforward. Online shoppers have a 15-day return window for most products, provided items remain in their original condition and packaging. Refunds are processed to the original payment method within a few business days after the returned item is received and inspected. Shipping charges are non-refundable, and certain items like nose pins and toe rings may be non-returnable due to hygiene reasons.
To redeem a coupon code, simply enter it at checkout on Kushals.com—no extra steps required. Common restrictions include minimum order values and one-time use per customer for certain codes. For the best savings, try stacking coupon codes with ongoing sales and free shipping offers. Always check the terms before applying multiple codes, as some may not be combinable.
Q What makes Kushals different from other fashion jewelry brands?
Ans Kushals stands out for its blend of traditional craftsmanship and modern design, wide range of products for every occasion, and a strong focus on customer satisfaction and affordability.
Q Where is Kushals headquartered?
Ans Kushals is headquartered in Bangalore, Karnataka, India.
Q How many stores does Kushals have?
Ans Kushals operates over 75 stores across 19 major Indian cities.
Q Can I shop Kushals online?
Ans Yes, Kushals offers a seamless online shopping experience through its website and mobile app.
Q What are Kushals’ most popular product categories?
Ans Necklaces, earrings, bangles, bracelets, rings, jewelry sets, mangalsutras, maangtikas, toe rings, and accessories are among the most popular categories.
Q Does Kushals offer discounts and coupons?
Ans Kushals regularly provides discounts and coupon codes, including flat discounts and percentage-based offers on select items.
Q How do I redeem a coupon code at Kushals?
Ans Enter your coupon code at checkout on Kushals.com to apply the discount.
Q What is Kushals’ return policy?
Ans Online orders can be returned within 15 days of delivery, provided items are in original condition and packaging.
Q Are there any exclusions to Kushals’ return policy?
Ans Certain items like nose pins and toe rings may be non-returnable due to hygiene reasons.
Q Does Kushals offer free shipping?
Ans Yes, free shipping is available on orders above ₹499.
Q Can I combine multiple offers at Kushals?
Ans Many offers can be stacked, but always check the terms for restrictions on combining coupon codes and sales.
Q Does Kushals have a loyalty program?
Ans Kushals does not currently offer a formal loyalty program, but frequent promotions and deals reward regular shoppers.
With a winning combination of style, value, and customer care, Kushals continues to be a trusted favorite for fashion jewelry shoppers across India and beyond. Whether you’re shopping for a special occasion or everyday elegance, Kushals delivers quality and savings with every purchase.
