If you’re hunting for jewellery that blends modern style with trust and accessibility, GIVA shines right at the top of the heap. Headquartered in Bengaluru, this brand has quickly become India’s largest direct-to-consumer jewellery label, making waves both online and offline. GIVA stands out by offering authentic, elegant, and affordable silver, gold, and lab-grown diamond jewellery, all crafted with a focus on purity and transparency—something rare in a market dominated by local, unorganized players. Their omnichannel approach and celebrity-backed collections have helped them build a loyal following, making GIVA the go-to choice for gifting and everyday wear.

A Sparkling Journey: The GIVA Story

GIVA’s origin story is a tale of spotting a gap and filling it with a bit of sparkle and a lot of smarts. Founded in 2019 by Ishendra Agarwal, Nikita Prasad, and Sachin Shetty, GIVA set out to redefine the silver jewellery market—a segment that, until then, lacked a trusted, modern brand. Ishendra, an IIT Kanpur graduate and the company’s CEO, led the charge, bringing technical acumen and a customer-first mindset to the table. The team’s vision was clear: create a brand that would offer the same standards of quality and authenticity in silver as people expect from gold and diamonds.

From its humble online beginnings, GIVA quickly expanded into physical stores, launching its first exclusive brand outlet in Bangalore in 2022. Today, the brand boasts over 200 stores across India and has even crossed borders with its first international store in Sri Lanka. GIVA’s rapid growth is a testament to its strong leadership and commitment to customer satisfaction. The company employs over a thousand people and has become a household name, thanks to its omnichannel strategy and partnerships with celebrities like Anushka Sharma, Neha Kakkar, and Shruti Haasan.

What’s in the Box: GIVA’s Product Range

GIVA’s product lineup is as diverse as its customer base. The brand offers a wide selection of silver, gold, and lab-grown diamond jewellery, with over 3,500 designs to choose from. Their bestselling silver jewellery includes pendants, solitaire rings, statement rings, stackable rings, earrings, bracelets, and elegant sets—perfect for gifting or personal indulgence. For men, GIVA features silver pendants, rings, earrings, bracelets, cufflinks, and traditional kadas.

Flagship collections like the Sky High, Wings of Wonder, VivaahDaSwag, and Cherry Pop highlight GIVA’s knack for blending modern aesthetics with timeless elegance. The Sky High collection, for instance, draws inspiration from the stars and moon, while Wings of Wonder celebrates the beauty of nature with vibrant enamelled pieces. VivaahDaSwag is a hit for wedding festivities, and Cherry Pop adds a splash of passion with its red-themed designs.

Price ranges vary, but most silver pieces start in the affordable bracket, making GIVA accessible to a wide audience. Gold and lab-grown diamond collections offer premium options for those seeking a bit more luxury. The best discounts often appear on silver jewellery and combo offers, making these categories a smart pick for savvy shoppers.

How to Save Big: GIVA’s Savings Opportunities

GIVA keeps things exciting for bargain hunters with a steady stream of discounts and promotions. While specific deals may come and go, the brand is known for its combo offers—think “buy two, get the third at a discount” or “get a percentage off your second item.” These promotions are available year-round, not just during major sales events.

The brand also participates in seasonal sales, such as those around Valentine’s Day, Women’s Day, and festive periods, where shoppers can find extra savings. Discount percentages can reach as high as 50% on select items or combo purchases, and there are occasional flat discounts or cashback offers for larger orders.

GIVA does not currently advertise a formal loyalty program, but its regular shoppers benefit from exclusive app notifications and early access to new collections and sales. Keep an eye out for student or group discounts, though these are less common and may be offered as limited-time perks.

Shopping Smarts: Policies and Tips

Shopping with GIVA is designed to be stress-free. The brand offers a hassle-free 30-day return policy for unused and unworn items—no questions asked. Customized, made-to-order gold jewellery, perfumes, candles, coins, and idols are excluded from this policy. Refunds are processed after a thorough check of returned items, and any free gifts must be returned if the order value drops below a certain threshold.

Redeeming coupon codes is straightforward: enter the code at checkout on the GIVA website or app. Most codes work sitewide, but some may have minimum purchase requirements or apply only to specific categories. Combining offers can be a smart move—stack a combo discount with a flat cashback or percentage off for maximum savings. Always check the terms and conditions for each code to avoid disappointment.

GIVA: Frequently Asked Questions

Q What makes GIVA different from other jewellery brands?

Ans GIVA stands out by offering authentic, elegant, and affordable silver, gold, and lab-grown diamond jewellery with a strong focus on transparency and quality. Every piece comes with an authenticity certificate and a 6-month plating warranty.

Q Where is GIVA headquartered?

Ans GIVA is headquartered in Bengaluru, Karnataka, India.

Q How many stores does GIVA have?

Ans GIVA operates over 200 stores across India and has expanded internationally with a store in Sri Lanka.

Q Who founded GIVA?

Ans GIVA was founded in 2019 by Ishendra Agarwal, Nikita Prasad, and Sachin Shetty.

Q What are GIVA’s most popular products?

Ans Bestsellers include silver pendants, solitaire rings, statement rings, stackable rings, earrings, bracelets, and jewellery sets. The brand also offers gold and lab-grown diamond collections.

Q What is GIVA’s return policy?

Ans GIVA offers a 30-day return policy for unused and unworn items, excluding customized, made-to-order gold jewellery, perfumes, candles, coins, and idols.

Q How can I use a coupon code on GIVA?

Ans Enter the coupon code at checkout on the GIVA website or app. Most codes work sitewide, but some have minimum purchase requirements or category restrictions.

Q Does GIVA offer student or group discounts?

Ans Student or group discounts are occasionally available as limited-time perks, but not as a permanent feature.

Q What payment methods does GIVA accept?

Ans GIVA accepts all major payment methods, including cash on delivery, credit/debit cards, net banking, and digital wallets.

Q Does GIVA ship internationally?

Ans Yes, GIVA ships to over 20 countries.

Q How do I initiate a return with GIVA?

Ans Log in to your GIVA account, select the order you want to return, and follow the prompts. Returns can also be initiated through the GIVA app.

Q Are there any restrictions on coupon code usage?

Ans Some codes have minimum purchase requirements or apply only to specific categories. Always check the terms and conditions before applying a code.